For Someone Somewhere, having a positive impact on the planet is very important, which is why we constantly choose new and better options to contribute to a more sustainable world. If you're reading this blog, you probably already know about the launch of our new T-SHIRT, but what's behind it? Do you know about PIMA cotton? This time, we want to tell you about it and how important it is to us. Stay and discover all its benefits!

Building a more sustainable textile industry is possible; the use of new materials has opened the door to significant changes. PIMA cotton represents a more sustainable future because it is one of the possible alternatives to fabrics and materials that harm the planet. Its production requires less water compared to other materials, and this is very important because today water scarcity is a reality worldwide; nearly 700 million people from 43 different countries suffer from water scarcity, and by 2025, 1.8 billion people will live in countries with absolute scarcity—this is very alarming. Therefore, it is urgent to seek and implement new alternatives that are less harmful to ecosystems.

PIMA cotton is the softest cotton in the world! It comes from the plant Gossypium barbadense, grown mainly in Peru; today, only 2% of global production uses this type of material. Its fiber is twice as long as that of common cotton, which allows for the manufacture of high-quality garments because they retain color better, are more resistant, and more durable.

That's why we decided to use the softest cotton in the world for our new T-SHIRT. But that's not the only reason it's a sustainable option. Its anti-odor and anti-stain technology will not only allow you to go about your day without worry but will also reduce washing frequency, saving more water. With all this, we encourage less frequent purchases of basics because you'll discover that its simplicity, comfort, and functionalities will make you want to have it with you 24/7.

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